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International Journal of Technology Enhancements and Emerging Engineering Research (ISSN 2347-4289)
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IJTEEE >> Volume 3 - Issue 12, December 2015 Edition



International Journal of Technology Enhancements and Emerging Engineering Research  
International Journal of Technology Enhancements and Emerging Engineering Research

Website: http://www.ijteee.org

ISSN 2347-4289



The Impact Of Theories Of Marketing On Marketing Concepts Applications

[Full Text]

 

AUTHOR(S)

Dr. James Aransiola ISHOLA, Mrs. Aminat Olaitan OYEBODE, Funso Agbeyangi ABDUSSALAM

 

KEYWORDS

Key words: Marketing, Theories of Marketing, marketing Concepts Apllications and theorists

 

ABSTRACT

Abstract: The issue of marketing concepts has been a long standing one in line with theories of marketing and efforts to treat it were dressed over but the fact that it has been attempted in the past is there for all readers to see. Aristotle was at the forefront of marketing theorists and as of recent Williams also write on the issue. The study seeks to examine the connection between theories of marketing and marketing concepts applications. It shall also address the issue of theories of marketing to see if there is relationship between the two concepts. The objective of the paper is to evolve an outlook of interface between theories of marketing and marketing concepts applications such that it is possible to pin point direction to which the two are heading. This shall provide a platform such that if one concept is taken the expectation on the other can become predictive. This is an epistemology paper using descriptive method. The study is employing qualitative and quantitative approach such that two hypothesis shall be formulated. However, the paper shall use past literature to form the fulcrum of assertion such that other works shall be explained in this study using explanatory approach. The study concludes by establishing a co habitual relationship between the marketing concept applications and theories of marketing such that it depends on the approach or the perception of then users in term of positivism or realism. The established relationship is that of a direct relationship with constant direction and time not minding the effects of fashion, spiritual, civilization and culture.

 

REFERENCES

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