International Journal of Technology Enhancements and Emerging Engineering Research (ISSN 2347-4289)

IJTEEE >> Volume 3 - Issue 11, November 2015 Edition

International Journal of Technology Enhancements and Emerging Engineering Research  
International Journal of Technology Enhancements and Emerging Engineering Research

Website: http://www.ijteee.org

ISSN 2347-4289

Use Of SWOT And Delphi Method As A Strategy Making Tool Of Food Industry Management

[Full Text]



Md. Monir Hossain, Md. Kamal Hossain



Keywords : SWOT; Delphi; Strategy; Likert Scale



ABSTRACT: Nowadays, it is not questionable that the business environment of any organization is more dynamic and tumultuous. Therefore, it is indispensable to the organizations to formulate the distinguished strategy in order to triumph the competitive and turbulent business world. On the other hand, food business is more fragile and susceptible to the turbulent business world. In this essence, the purpose of this work was to formulate the strategies of a firm in food industry. In this study, the SWOT matrix, and Delphi method were used to evaluate the external and internal factors in order to establish more stable and profitable food business policy. By this study 39 experienced managerial personnel of 13 food business factories were employed in order to evaluate the different variables of each factor of Strength, Weakness, Opportunities and Threats. The expert’s evaluations were quantified by Likert Scale. There were indentified 35 variables of factors of Strength, Weakness, Opportunities and Threats. The less weighted variables were avoided from the SWOT matrix and strategy formulation. SWOT matrix was formed based on the prioritized SWOT variables with four quadrants; maxi – mini (ST strategy), mini – mini (WT strategy), mini – maxi (WO strategy) and maxi-maxi (SO strategy). Finally, it was hoped that this study will be a promising resource to any organization to overcome the external weakness and threats and also to plan their short term and long term business policy.



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