IJTEEE
International Journal of Technology Enhancements and Emerging Engineering Research (ISSN 2347-4289)
PREVIOUS PUBLICATIONS



IJTEEE >> Volume 2 - Issue 5, May 2014 Edition



International Journal of Technology Enhancements and Emerging Engineering Research  
International Journal of Technology Enhancements and Emerging Engineering Research

Website: http://www.ijteee.org

ISSN 2347-4289



A Study On The Customer’s Awareness And Perception Level Towards Green Cars

[Full Text]

 

AUTHOR(S)

Dr. R. P. Sharma, Ms. Namrata Maheshwari

 

KEYWORDS

 

ABSTRACT

Abstract: Environmentalism has fast emerged as a worldwide phenomenon. Today many sectors have accepted their responsibility to take green initiatives for protecting the planet. The automobile companies are also moving towards saving the environment through Green Cars. The green technology in car is a new trend but is the only option to save environment from heavy pollution. Though in Western countries, Green car is a huge success but for Indian market it is in the nascent stage. The purpose of this paper is to focus on investigating the awareness level and the perception of customers towards environment friendly practices of automobiles in India. Measuring the level of awareness of customers has been of great importance to the marketers as they need to bear the greatest responsibility to make the consumers understand the need for and benefits of eco friendly automobiles as compared to non green ones and motivate them to pay more to maintain a cleaner and greener environment.

 

REFERENCES

[1]. Azone G. and Raffaella M. (1994), “Measuring Strategic Environmental Performance” Business Strategy and the Environment 3(1):pg.1-14.

[2]. Coddington W. (1993), Environmental Marketing: Positive Strategies for Reaching the Green Consumer, New York: McGraw-Hill Inc.

[3]. Coddington, Walter (1990), How to Green Up your Marketing Mix. Advertising Age, Vol. No. 61,(September 3), pp 30.

[4]. Das L. N. (2012), “Green Marketing and its Impact in Global Business”, International Conference on Technology and Business Management, pg.488-493.

[5]. Honda Motors Environment Web Page http://world.honda.com/environment/

[6]. King D. (2013), “2013 Green cars sales: Signs of a maturity market”, Article published on http://green.autoblog.com/2014/01/09/2013-green-car-sales-signs-of-a-maturing-market/

[7]. Ottman, J.A. (1998), Green Marketing: Opportunity for Innovation 2nd ed., NTC Contemporary, Lincolnwood.

[8]. Ottman, J. A. (2006), “Avoiding Green marketing Myopia” environment.Vol-48.

[9]. Peattie, K. (1995), Environmental Marketing Management: Meeting the Green Challenge, Financial Times Management, London.

[10]. Peattie K.(1999), “Shifting to a Greener Paradigm”, Greener marketing, A Global Perspective on Greening Marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, pg. 57-70.

[11]. Peattie, K. (2001), “Towards Sustainability: The Third Age of Green Marketing”, The Marketing Review, Vol. 2, pp. 129-146

[12]. Schlegelmilch, B., Bohlen, G.M. and Diamantopoulos, A. (1996), “The link between green purchasing decisions and measures of environmental consciousness”, European Journal of Marketing, Vol. 30, pp. 35-55.