International Journal of Technology Enhancements and Emerging Engineering Research (ISSN 2347-4289)

IJTEEE >> Volume 4 - Issue 4, April 2016 Edition

International Journal of Technology Enhancements and Emerging Engineering Research  
International Journal of Technology Enhancements and Emerging Engineering Research

Website: http://www.ijteee.org

ISSN 2347-4289

Consumer Behavior In Situations Recession

[Full Text]



Behrije Ramaj



Consumer behavior, recession, Motivation



The recession is exerting a broad influence on consumer trends and attitudes. The level of uncertainty in the economy and society is already high. Understanding the psychology of a customer their motivations, behaviors, thoughts, feelings, reasons, ways of processing information and making decisions and how they affect the customer or influenced by socioeconomic environment poses a substantial advantage in today's society . Recessions have impacts buyers, to individuals and to the enterprise. Consumer behavior is the study of how individuals, groups and organizations select, buy, use the goods, services, ideas or experiences to satisfy their needs and desires. The study of consumers creates opportunities for improving products or services or presentation, pricing, determination of the distribution network, communication messages and develop other marketing activities. Understanding consumer behavior is the key to a successful business. While it is important that the products or services that will be offered good quality, clear recognition of behavioral patterns will give customers the opportunity to refer to their needs as best it resulting in a business very successful. Understanding the customer's mind and heart is a very complex issue. If consumer behavior would be easy to explain, then the products will be sold as easily as projected, all ads would be effective, the economy would have efficiency and marketing would be a fairly easy prospect.



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