Improving Financial Inclusion Through Atms Installation Towards Sectorial Balance & Sustainability
Anil Yadav, Charu Sijoria, Komal Singh, Dr. AnurikaVaish
Keywords: ATM, PradhanMantri Jan DhanYojana, Diversification, Optimization.
Abstract: This paper aims to improve the penetration of account holders in rural India for financial inclusion under the PradhanMantri Jan DhanYojana (PMJDY) by the mechanism of diversifying the already installed Automatic Teller Machine (ATM) which are underutilized in certain location of Urban area owing to less than optimum threshold of number of hits per day for sustainability & operation of ATMs resulting in huge financial loss to the bank and government infrastructure expenditure. Thus a mechanism has been devised to diversify the underutilized ATMs to such a location where installation of these ATM increases the convenience, confidence & penetration of account holders for people in rural India. Thus, different parameters of diversifying an ATM such as number of prospective account holders, potential area (location) and percentage of literacy rate were taken to analyze the installation of diversified machine which was earlier used in urban location resulting in identifying the optimum number and locations of ATM so as to ensure an equitable distribution of ATM within a geographic region in rural India.
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